The Logo

In the begining, there was no logo, no brand, no global following...it was just some mates playing volley in fancy dress...much to the bewilderment of the locals. But that all changed one quite, sunny afternoon in early 2014 at the Ivy Pool Club.

Founders, Jenn & Gerg Miller, were enjoying the sun in a poolside cabana when the conversation turned to what would become, TamaSlama II. Longtime friends from America, Thomas "Moss" Barron and John "JR" Rogers had joined them poolside and were into their 6th bottle of Veuve Clicquot discussing "the plan".

BS was flowing as fast as the Champers and a brand outline was coming together under the 5th floor palm trees. JR (soon to be official slam artist) grabbed a napkin and went to the pens...ala job offers on the back of a silicon valley napkin...his first sketch was spot on (see below)! Knowing Gerg's penchant for Cowboy hats...he quickly added a rudimentary Stetson on top a beach volleyball. With the addition of Gerg's lifelong goatee (possibly a moss iteration), the logo was born.

With napkin in hand...Jenn hit the tools...she sent a photo of the napkin to her off-shore team in the Philippines with instructions for logo file creation. Within a 7th bottle of Veuve...the official png/jpg files were returned and handed off to Gerg. Files were sent to our earliest TamaSlama partner, Intandem. They made the first ever TamaSlama Trucker Hat & Beer Cooler...in fact...they were responsible for the merch up to Country Slam when we upgraded to BigTruck!

As we moved from Tamarama beach to 10 years of Slam on the Road...we extended into sub-brands for Southcoast Slam, Newy Slam, Country Slam, Island Slam and the rest. But our core, our culture, will forever be...TamaSlama.